A ready -to-wear
project following
the art market strategy for success

This project highlights some of the negative impacts that the art market is having on contemporary artistic production. By creating a T-shirt brand called Dated—serving as the art work—and proposing a 10-step formula that has been developed through the observation of patterns in commercial art—working as the strategy—this project seeks to achieve commercial success and prove the way in which capital is actively molding the artistic production by trying to turn it into any other commercial good.