THE STRATEGY.

FOR SUCCESS

I. Envision a commercial piece.

II. Think of a concept you want to develop, keeping in mind it must appeal to a large audience. 

III. In whatever you do, remember to always give your point of view.

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IV. Use high-quality materials to create it: handmade, organic, or foreign (if possible.)

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V. Make it unique or limited edition.

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VI. Play with the supply and never outstrip the demand.

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VII. Find a way to become aspirational.

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VIII. Sell your piece in USD (no matter where you are) and make sure to set a price that is not overly accessible.

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IX. Send your piece to the right people and make them feel special.

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X. Once you become trendy, remember not to change your style.